/Lower-Priced Chery Tiggo 7 Pr
The Chery Tiggo 7 Pro has been making waves in Australia, where Chery has recently introduced a mid-cycle refresh of this stylish and feature-packed SUV. With a sleeker two-variant lineup and a substantial price reduction, Australian buyers are getting a tempting deal.
But what does this mean for us Saffas? Could a (even more) affordable Tiggo 7 Pro be on the horizon for local drivers? Let’s get excited about the notion, shall we?
Chery has been gaining momentum in Australia, and the latest move to streamline the Tiggo 7 Pro lineup is a strategic one. The company has replaced its previous three-variant lineup with two new special edition models: the SE and SE+. These models have kept most of the high-end features while making the price tag considerably more attractive.
The starting price for the Tiggo 7 Pro SE in Australia has dropped to $29,990 drive-away, making it one of the most affordable mid-size SUVs on the market. For comparison, the previous entry-level Urban variant was priced at $36,990. That’s a significant price cut that makes the Tiggo 7 Pro even more competitive in a crowded segment.
At the top of the lineup, the Tiggo 7 Pro SE+ is priced at $33,990 drive-away, down from the previous $45,990 for the now-discontinued Ultimate AWD. This means that even the most well-equipped version of the Tiggo 7 Pro is now $12,000 more affordable in Australia.
What’s Changed In The Tiggo 7 Pro?
While Chery hasn’t made drastic design changes to the Tiggo 7 Pro, the focus has been on value-packed upgrades and smart pricing adjustments. Both the SE and SE+ models retain Chery’s 1.6-litre turbo-petrol engine, which delivers 137kW of power and 275Nm of torque through a 7-speed dual-clutch automatic transmission. Fuel efficiency remains at 7.0 litres/100km.
The SE model comes generously equipped with:
- Dual 12.3-inch digital displays for the instrument cluster and multimedia system
- Wireless Apple CarPlay and Android Auto
- Hello Chery voice command system
- 18-inch alloy wheels
- Offline sat-nav
- Eight-speaker Sony sound system
- 16 advanced safety systems
- A full-size spare wheel
The SE+ variant builds on this with extra premium features, including:
- 360-degree surround-view camera
- Panoramic sunroof
- Power tailgate
- Heated front seats
- Air quality management system
One notable difference is that the SE doesn’t include heated seats, a power-adjustable passenger seat, a panoramic roof, or ambient lighting, which were previously available in the Urban trim. However, the price adjustment more than makes up for these changes, making the Tiggo 7 Pro an even stronger contender in the mid-size SUV category.
Why This Move Makes Sense
Chery’s decision to refine its lineup is part of a larger trend among Chinese automakers. The goal? Delivering high-tech, high-value vehicles at unbeatable prices. The Tiggo 7 Pro’s new pricing positions it well against established rivals like the MG HS and Haval H6.
This move also aligns with what we’ve seen from other Chinese brands aiming to shake up the SUV market by offering premium features without the premium price tag. And with its 5-star ANCAP safety rating, 7-year unlimited kilometre warranty, 7-year capped price servicing, and up to 7 years of roadside assistance, Chery is making ownership even more appealing.
Could We See This In South Africa?
Now, here’s the big question: Will South Africa get the same lower-priced Tiggo 7 Pro lineup? While there’s no official confirmation, it’s definitely something to watch. Chery has been aggressive in expanding its presence in South Africa, and a more affordable Tiggo 7 Pro would be a smart move for this market.
Mzansi drivers have already embraced the Chery Tiggo range, and a revised lineup that maintains the tech, comfort, and performance while reducing costs would be a game-changer. Given the rising cost of living, a more budget-friendly Tiggo 7 Pro would attract even more buyers looking for a stylish and feature-rich SUV that doesn’t break the bank.
Watch This Space…
At this stage, Chery South Africa has not announced any changes to the local Tiggo 7 Pro lineup. However, the Australian refresh signals that Chery is actively refining its offerings to remain competitive.
For now, all we can say is: watch this space. If Chery brings these updates to South Africa, it could make the Tiggo 7 Pro an even bigger hit than it already is. Want to stay up to date on the latest Chery news? Keep an eye on our blog for the freshest updates, insights, and expert takes on all things Chery!
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