Chery Is The Cherry On Top Of The SUV Market In SA
Chery is gaining momentum and steadily earning favour among South Africans, and with good reason. The Chinese automotive company has been aggressively expanding its product lineup with a range of affordable vehicles that feature world-class technology and exceptional performance not forgetting the unmatched Chery warranty.
Even despite an overall industry downturn, the automaker posted a record-breaking 25.1% sales growth in 2023 and quickly rose to become South Africa’s second-largest SUV brand. In the conclusive sales data for South African vehicle sales in 2023, Chery achieved a remarkable total of 16,110 vehicles sold, a significant surge from the 8,013 vehicles sold in 2022. This is quite an achievement considering the overall decline in the automotive market and the relatively brief period that Chery has been in South Africa.
The company’s success in South Africa reflects its global sales performance.
Chery’s Innovative SUV Options
Chery’s presence in SA is driven by Chery South Africa, a wholly-owned subsidiary of the giant Chery automotive and technology group and China’s leading vehicle exporter for the past 18 years. From its re-launch in 2021, the brand has introduced an exciting lineup of premium SUVS (Chery Tiggo Pro range), featuring noteworthy design, luxury interiors and next-level technology.
Here’s an overview of the current Chery Models in SA.
| Chery Tiggo 4 Pro |
A compact crossover with modern features and advanced technology, suitable for urban commuting. |
|---|---|
| Chery Tiggo 7 Pro |
The Tiggo 7 Pro is an upgraded version of the Tiggo 7. It features a sleek design, a spacious cabin, and advanced safety technologies. |
| Chery Tiggo 7 Pro Max |
An upgraded version of the Tiggo 7 Pro, providing an all-wheel drive or front-wheel drive configuration and extra comfort, safety and luxury features. |
| Chery Tiggo 8 Pro |
A mid-size SUV with a focus on advanced safety features, spacious interiors, and a powerful yet efficient engine for a premium driving experience. |
| Chery Tiggo 8 Pro MAX |
The top-of-the-range variant of the Tiggo 8 Pro offers even more space, luxury features, and advanced technology for a superior driving experience. |
Chery’s success in SA is far from over with plans to expand its lineup with impressive electric and plug-in hybrid technologies while enhancing its existing range of combustion engines. Furthermore, the Chery Tiggo range models offer excellent value for money when compared to its top competitors such as:
- Mahindra Scorpio-N
- Peugeot 3008
- Hyundai Tucson
- Honda HR-V
- Ford EcoSport
- Suzuki Vitara
- Haval Jolion
Elevating The Standard With Value-Added Services
As part of their marketing strategy, Chery offers generous service and maintenance plans, as well as an impressive 1-million-kilometre/10-year engine warranty as standard! This warranty surpasses any offered by other vehicle brands outside the Chery Group.
The brand has further established brand loyalty through its robust after-sales services including a larger parts distribution warehouse in Boksburg, Gauteng. With “My Chery Cares” and “Chery Extender,” Chery Tiggo Pro owners can extend service plans, convert to full maintenance plans, or prolong their mechanical warranty. The Chery Cares package encompasses vehicle insurance and convenient add-ons like rim, scratch, dent repair, and a take-me-home service.
Amidst a global trend where Chinese automakers are making substantial strides, Chery distinguishes itself through its emphasis on value for money, technological innovation, and strategic market positioning. The trajectory appears promising, with the potential for unprecedented growth. To experience a Chery firsthand, consider visiting our Group1 Chery dealerships situated in Stellenbosch, Kuils River, George, Mossel Bay, and Knysna.
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