Chery Elevates Athletes Ahead Of The Paris Olympics
With the upcoming Paris Olympic Games starting on 24 July, Chery has intensified its efforts to back international athletes. Through these collaborations with competitors and national sports bodies, Chery aims to help participants excel and highlights Chery’s commitment to excellence.
The company has joined forces with athletes and teams from various countries, showcasing its global reach and interest in sports.
For a start, Chery has partnered with the Algerian Cycling Federation, South Africa’s 2022 World U20 400m Champion – Lythe Pillay and two-time National Champion – Zakithi Nene, Qatari weightlifter – Fares Hassouna, as well as Colombian soccer player – Angela Baron.
Further afield in Indonesia, badminton champion Fajar has become a Chery ambassador. Meanwhile, in Costa Rica, the Cartaginés football club has partnered with Chery. Even in Iraq, renowned footballer Amjad Atwan has aligned himself with the brand.
By connecting with these sporting talents, Chery is not just promoting its brand but also fostering a global community united by the love of sports and performance.
Fostering Team Spirit
Chery’s support for sports however extends beyond individual athletes to national organisations. In Malaysia, they’ve come up with a unique way to celebrate Olympic success – Paris Games medalists will receive Chery vehicles as rewards. This partnership with the National Sports Council adds an extra layer of excitement for Malaysian athletes competing in Paris.
Ecuador’s Olympic dreams are getting a boost too, with Chery providing comprehensive support to their National Olympic Committee. Over in Kuwait, the Olympic Committee is benefiting from Chery’s generosity differently – through high-quality sports equipment and gear for their athletes.
Chery isn’t forgetting about the fans either. In Chile, they’re bringing people together to enjoy the Games, organising viewing events where sports enthusiasts can gather and cheer on their favourite athletes.
Striving For Excellence
Chery’s support for athletes aligns with its brand ethos and the spirit of sports. Both realms require enduring passion, relentless effort, and a drive for self-improvement. Chery’s dedication to conquering technological challenges in automotive manufacturing mirrors the determination of athletes striving for excellence.
By closely cooperating with athletes and national organisations from various countries, Chery not only shines on the international stage but also significantly enhances its global brand image. Together with global sports enthusiasts, Chery looks forward to celebrating this grand event and witnessing the extraordinary talents of the world’s top athletes.
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