Chery Zooms Into Europe Via Spain
Chery is making a historic move by setting up shop in Europe, with Spain as its springboard. This is exciting news for us at Group1 Chery, not just because we’re (obviously) huge fans of the Chinese brand, but because it signifies Chery’s commitment to international growth and further solidifies their presence in South Africa. So, let’s delve into the details of Chery’s European adventure.
Why Spain? Setting Up Shop In Barcelona
Spain might seem like an unusual choice for Chery’s European debut, especially considering the country’s relatively low EV market share (around 12%). However, there’s more to the story than just electric vehicles.
Chery plans to offer a mix of internal combustion engine (ICE) vehicles, hybrids, and EVs in Europe. This strategic approach caters to the diverse needs of European markets where EV adoption varies greatly. Here in South Africa, for instance, a healthy mix of fuel types is still the norm, and Chery’s existing lineup perfectly reflects that!
Another factor is the availability of a suitable production facility. Chery is in talks to utilise the former Nissan plant in Barcelona, which shut down in 2021. This move could breathe new life into the facility and create much-needed jobs in the region.
Not Just Chery – A Hub For Electric Innovation
The story gets even more interesting. The Barcelona plant might become a hub for electric mobility, with Chery potentially sharing space with Spanish electric motorcycle company Silence and engineering groups like EV Motors and QEV. Imagine a collaborative environment where cutting-edge electric vehicles are born – that’s the exciting future Spain and Chery are working towards.
Ready To Drive The Future In Sunny SA?
While Chery’s European foray doesn’t directly impact their current South African presence, it’s a promising sign for South African motorists. It showcases the brand’s global ambition and commitment to innovation, which translates into even better Chery vehicles for us here!
We at Group1 Chery are proud to offer a fantastic selection of Chery models, including the dynamic Chery Tiggo 4 Pro, Chery Tiggo 7 Pro, Chery Tiggo 7 Pro MAX, Chery Tiggo 8 Pro, Chery Tiggo 8 Pro MAX – all packed with innovation, safety features, and stunning design.
BOOK A TEST DRIVE and experience the thrill of a Chery first-hand. Our friendly staff is also happy to answer any questions you might have. So don’t wait – contact your nearest Group1 Chery dealership today and get ready to embark on a Chery adventure!
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