Chery Launches Cherished – Quality Certified Pre-Owned Vehicle Programme
Chery South Africa has unveiled its certified pre-owned programme, designed to make premium motoring more accessible than ever before. Known as “Cherished”, this innovative initiative provides South Africans with the opportunity to own a high-quality, thoroughly inspected vehicle that delivers both reliability and peace of mind, without the premium price tag of a brand-new model.
Whether you’re looking for trusted performance or great value, Cherished opens the door to confident driving with the backing of Chery’s quality assurance.
Let’s take a closer look at what makes this programme stand out.
Refining The Pre-Owned Experience
With economic pressures continuing to weigh heavily on consumers, more South Africans are exploring alternatives to new car ownership — but they’re not willing to compromise on quality, safety or reliability.
That’s where Cherished comes in. Every pre-owned Chery SUV in the programme has been carefully selected and thoroughly inspected, ensuring that customers get more than just a used vehicle. They’re investing in a product that carries the same standards and integrity associated with the new Chery range, while benefiting from a more affordable price point.
A Warranty That Goes The Distance
One of the most impressive elements of the Cherished offering is the retention of Chery’s headline-making engine warranty. When Chery returned to South Africa in 2021, it made waves by offering a 10-year/1-million-kilometre engine warranty on its vehicles — one of the longest and most comprehensive in the industry. Until now, that warranty was only applicable to the first registered owner.
With the launch of Cherished, that changes significantly. All qualifying pre-owned vehicles now retain the remainder of the 10-year/1-million-kilometre engine warranty, and it is fully transferable to the next owner. This is a major step forward for the brand, as it puts Cherished buyers in the unique position of enjoying long-term engine coverage on a used vehicle — a rarity in the South African market.
Quality That’s Been Thoroughly Vetted
But it’s not just about the warranty. To qualify as a Cherished vehicle, a Chery must have been exclusively maintained within the official Chery dealer network.
This ensures that each vehicle has been serviced according to factory standards, using only genuine parts and trained technicians. It also means that each vehicle has a verified service history and a known maintenance track record, eliminating the uncertainty that can sometimes come with used car purchases.
Before being approved for resale through the Cherished programme, every vehicle undergoes a rigorous inspection process. This comprehensive multi-point check is carried out by certified Chery technicians who examine everything from engine performance and mechanical condition to electronics, safety features, brakes, tyres and the overall integrity of the bodywork and interior.
Service Plans And Flexible Options
Another key benefit of the Cherished programme is that all vehicles come with the balance of their original service plan. At minimum, each vehicle must have at least one year or 15,000 kilometres remaining on the service plan — and in many cases, this will be even more.
For added flexibility, customers are also offered the option to extend their service or maintenance plans when purchasing their vehicle, providing even more protection and cost predictability over time.
Driving Chery’s Growth In South Africa
The launch of Cherished also strengthens Chery’s position in the local market. Since returning in 2021, the brand has quickly grown into one of South Africa’s most popular Chinese automakers, now ranking among the top three best-selling Chinese car brands in the country.
The Chery Tiggo range, including the compact Tiggo 4 Pro and the larger Tiggo 7 Pro, continues to perform strongly in monthly sales charts, thanks to their combination of smart features, attractive design and competitive pricing.
Cherished takes that success further by helping customers who may not be in the market for a new vehicle, but still want access to the Chery lifestyle. It’s an ideal solution for families, young professionals and first-time buyers looking to stretch their budgets without sacrificing quality or coverage.
Contact your local Chery dealer for more info about our new and pre-owned Chery vehicles now!