Chery Has Dazzled SA Drivers – Here’s How
South African drivers are well-known to be set in their ways, which means that can be challenging for a ‘new’ brand to make inroads when they first drive onto showroom floors in sunny SA. Initially, this was the case for the Chinese auto brand Chery as well. However, it would seem the tide has turned, and that discerning motorists from all walks of life have realised the many benefits of driving a Chery.
Since relaunching the brand locally towards the end of 2021, Chery has been consistent in their excellent sales numbers. This includes the sales of three new models that have been launched since then, namely the Tiggo 4 Pro, Tiggo 7 Pro and Tiggo 8 Pro.
According to the monthly reports by the National Automobile Association of Manufacturers of South Africa (Naamsa), Chery has consistently sold 1100+ models over the last few months, with stats in October peaking at the sale of 695 x Tiggo 4 Pro, 369 x Tiggo 7 Pro and 165 x Tiggo 8 Pro. The brand also recently welcomed its 10,000th South African customer – a major milestone in just a year!
Whereas Chinese car brands previously had an old, outdated reputation for being cheaply built and less than sturdy, these new models have reassured SA consumers that the research and development teams behind this top-tier brand have managed to create exceptional vehicles that are up to the task, and come with friendly price tags to boot.
Chery is doing equally well in other markets, including the South American republic of Brazil. Here, Cherry has sold just under 30 000 units in its first 10 months, which places it at a market share of almost 2.5%. In fact, Chery is one of the top-ten-selling brands in Brazil at the moment.
The Middle East is likewise enamoured with Chery. So much so that the Chery Tiggo range was awarded the Most Intelligent Pioneering Vehicle title at their local vehicle awards. Here, the range has also managed to double its market share over the course of the past year.
Here’s to many more years of providing South African drivers with well-built, good-looking, fuel-efficient cars that are as fun to drive as they are easy to own. To learn more about the Chery models we currently have available, get in touch with our Group1 Chery teams in Stellenbosch and George. It’s amazingly easy to organise a test drive – we’ll even bring the Chery to you!
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