/Chery’s Crash Test Revolution
We all know that crash tests are critical in ensuring vehicle safety, but these tests often happen behind closed doors, away from public view. Behind the magician’s curtain, if you will. Chery, however, has taken a bold step to change this narrative.
Through engaging storytelling and groundbreaking demonstrations, the automaker has shed light on its crash test processes, giving us a glimpse into the extraordinary measures it takes to prioritise safety. Let’s take a look at what makes Chery’s crash test lab and safety innovations so remarkable.
A Crash Test Dummy With A Story To Tell
Imagine being introduced to Chery’s crash test lab by an unlikely narrator: a crash test dummy. That’s exactly the approach Chery took with its recent video, offering a lighthearted yet insightful look into the advanced testing conducted in its state-of-the-art facility. The protagonist, a highly realistic crash test dummy, shares his “work experience” with humour and charm, recounting the pride he feels in contributing to a mission that saves lives.
Set in Chery’s 32,000-square-metre crash test centre in Wuhu, China, the video highlights the automaker’s cutting-edge equipment and a professional team dedicated to safety excellence. Built with an investment of RMB 150 million, this facility is a clear indication of Chery’s commitment to creating vehicles that go beyond basic safety standards.
The Tiggo 8 Pro, for instance, stands out with its high-strength body structure, which incorporates over 60% high-strength steel and ultra-high-strength components. In the dummy’s words, this design provides protection akin to a ‘solid shield’.
From frontal collisions to side impacts and rear-end tests, the Tiggo 8 Pro demonstrates exceptional safety performance. The robust body structure absorbs crash energy effectively, while features like nine multi-angle airbags and advanced occupant restraint systems minimise passenger impact. The crash test dummy’s “work” may seem daunting, but it’s a vital part of ensuring Chery vehicles are among the safest on the road.
A Triple Crash Test That Turns Heads
While the crash test dummy video offers a whimsical perspective, Chery’s live crash test demonstration takes safety testing to a whole new level. In an unprecedented move, Chery conducted a triple crash test featuring its Exeed Sterra ES electric sedan. This daring test simulated a U-turn accident scenario, with two vehicles travelling at 60 km/h colliding with a stationary Exeed Sterra ES from opposite directions.
The test, conducted in Tianjin, China, was a spectacle to behold. Media representatives watched as two identical Exeed Sterra ES vehicles hit a red model at precise angles. Despite enduring forces equivalent to 35 tons, the Exeed Sterra ES maintained its structural integrity, showcasing the strength of its chassis and the resilience of its battery pack. All seven airbags deployed as expected, the doors
automatically unlocked, and the emergency call function activated seamlessly.
Crucially, the battery pack exhibited no leaks, smoke, or fire, underscoring Chery’s dedication to electric vehicle safety.
What Sets Chery Apart
Chery’s crash tests aren’t just about meeting regulatory requirements; they reflect a deeper commitment to innovation and transparency.
By willingly putting its vehicles to the test in front of an audience, Chery demonstrates its confidence in the safety of its designs. The use of realistic scenarios, such as the triple crash test, further highlights their dedication to replicating real-world conditions and preparing their vehicles for any eventuality.
The Exeed Sterra ES’s performance in the triple crash test speaks volumes about Chery’s engineering capabilities. Its ability to withstand extreme forces while protecting passengers shows that the automaker’s focus is firmly on creating reliable and robust vehicles.
Additionally, features like automatic high-voltage system shutdowns and adaptive emergency responses demonstrate a forward-thinking approach to safety.
Why This Matters For South African Drivers
For South African consumers, these advancements in safety are particularly significant. Road safety remains a pressing concern throughout Mzansi, and vehicles equipped with cutting-edge safety features can make a real difference.
Chery’s innovative crash tests and the robust design of models like the Tiggo 8 Pro and Exeed Sterra ES inspire confidence, offering peace of mind to drivers and passengers alike.
As a proud Chery dealer, we’re excited to share these developments with our customers. The brand’s commitment to safety comes down to creating vehicles that protect lives. Whether you’re navigating city streets or embarking on long journeys, Chery vehicles are designed to prioritise your safety every step of the way.
Stay Updated With Chery News
Chery’s crash test lab offers a unique perspective on how the automaker is shaping the future of vehicle safety. From innovative testing methods to real-world applications, a high bar is being set for the industry as a whole.
Stay tuned to the Group1 Chery blog for more updates on Chery’s journey of innovation and excellence. We’ll keep you informed about the latest advancements, ensuring you’re always in the know about the vehicles that are redefining safety standards worldwide.
Leave a Reply