Chery Retains ”The Best Chinese Brand” Title In 2025 J.D. Power Report
Chery has done it once more. For the second consecutive year, Chery Group has been crowned “The Best Chinese Brand” in the 2025 J.D. Power China APEAL Study. Far more than a headline, this recognition speaks volumes about the brand’s growing global influence. Scoring an impressive 760 points, Chery not only maintained its position as the top independent Chinese brand but also secured second place in the mainstream vehicle market, trailing only behind the heavyweight FAW-Volkswagen.
Why Does The J.D. Power APEAL Study Matter For Chery?
J.D. Power is widely regarded as the global authority on vehicle quality and ownership satisfaction. Its surveys gather direct feedback from car owners across dozens of markets, providing unmatched insights into the real-world customer experience.
For the 2025 APEAL study, more than 20,000 new car owners who had driven their vehicles for 2 to 6 months were surveyed. The study evaluated every stage of the purchase and service journey, from dealership experience to product appeal and day-to-day ownership satisfaction.
Two of Chery’s most popular SUVs stood out this year:
- Chery Tiggo 7 Plus: Climbed from last year’s runner-up to champion with 795 points, winning the Mid-size Economy SUV category.
- Chery Tiggo 8 Plus: Retained its crown with 796 points in the Mid-size SUV segment.
This success builds on Chery’s exceptional performance in 2024, when it became the only independent automotive manufacturer to achieve a rare “triple crown” in J.D. Power’s three most prestigious studies: IQS (Initial Quality Study), SSI (Service Satisfaction Index), and APEAL (Automotive Performance, Execution and Layout). Chery’s consistent leadership in these key industry metrics highlights the brand’s significant investments in quality, innovation, and tailored solutions suited to diverse markets.
Chery’s J.D. Power Highlights
| Year | Key Achievement |
|---|---|
| 2024 | Triple Crown: IQS, SSI & APEAL leader |
| 2025 | Best Chinese Brand; Tiggo 7 Plus & Tiggo 8 Plus segment champion |
Record-Breaking Market Performance
Chery’s momentum is equally evident in its sales performance. From January to July 2025, the Group recorded a historic 1,484,563 vehicles sold, representing a 14.5% year-on-year increase. Of this, exports accounted for 669,360 units, cementing Chery’s role as one of the strongest Chinese automotive exporters.
Chery’s new energy vehicle (NEV) sales surged by an impressive 87.7% year-on-year, reaching 424,737 units, positioning the brand among the fastest-growing in the global industry. The company’s global customer base has now surpassed 17.18 million, including over 5.17 million overseas owners.
Locally, Chery has also earned acclaim. At the Top Gear South Africa 2024 Awards, the Tiggo 4 Pro DCT was crowned Most Improved Car of the Year, a recognition that resonates strongly with South African drivers who continue to embrace Chery as a reasonably-priced, reliable, and stylish choice. Naamsa figures (2025) show Chery hit a record 2,228 sales in August, topping July’s 2,160 and marking the third time this year it’s passed 2,000 units.
Powering Ahead With Innovation
Behind the strong sales and glowing reviews lies Chery’s commitment to innovation and sustainable growth. At the core of this vision is the brand’s own Chery Super Hybrid (CSH) system, a breakthrough platform that brings together:
- High-efficiency hybrid engines are designed to stretch every drop of fuel further.
- Intelligent electric drive systems that deliver smooth, responsive performance.
- Advanced battery technology built for durability and range.
- Smart, intuitive interfaces that keep drivers seamlessly connected.
This spirit of innovation runs through the entire Tiggo family, from the compact and city-friendly Tiggo 4 Pro and the crossover-inspired Tiggo Cross, to the stylish Tiggo 7 Pro, to the commanding Tiggo 8 Pro range. And with the arrival of the Tiggo 9, Chery has introduced a new flagship SUV that combines bold design, cutting-edge technology, and family-sized comfort, further proof that the brand is shaping the future of mobility, one model at a time.
A Future Built On Technology, Localisation And Sustainability
As competition in the global auto industry grows fiercer, Chery’s approach is clear: innovate relentlessly, listen closely to customers, and build sustainably for the long term. By investing heavily in next-generation EVs, hybrid systems, and intelligent mobility solutions, the Group is preparing for the demands of tomorrow’s automotive market.
The best way to understand why Chery is winning worldwide recognition? Experience it yourself. Visit a Group1 Chery showroom near you or book a test drive to see what sets these award-winning vehicles apart.
Leave a Reply